WhatsApp expands the Liquid Glass design to its video player

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-10-07T23:25:34.295Z • Permanent link

WhatsApp, a leading messaging app, has announced that its Liquid Glass design is now being rolled out to its video player, marking a significant expansion of the company's efforts to enhance user experience. This move is part of a broader strategy to modernize the app's interface and provide users with a more seamless and visually appealing experience.

According to sources close to the matter, the Liquid Glass design was first introduced earlier this year as a limited pilot program, aimed at select users in various countries. The initial response was overwhelmingly positive, with users praising the app's new look and feel. Now, the company is expanding this rollout to its entire user base, indicating a high level of confidence in the design's success.

Industry insiders point to Facebook, the parent company of WhatsApp, as a driving force behind this initiative. Sheryl Sandberg, Facebook's Chief Operating Officer, has been vocal about the importance of user experience in driving engagement and retention. By rolling out Liquid Glass across its video player, WhatsApp is likely trying to capitalize on this momentum and further establish its position as a leader in the messaging app space.

The Liquid Glass design is just one example of how companies are using design thinking to drive innovation and stay ahead of the curve. Other tech giants, such as Google and Amazon, have also been investing heavily in user experience, with varying degrees of success. For instance, Google's Material Design language has become a benchmark for modern UI/UX, while Amazon's Alexa platform has raised questions about the future of voice assistants.

Historically, companies have often prioritized functionality over aesthetics, but the rise of mobile devices and the internet has changed the game. Today, users expect a seamless and intuitive experience, and companies that fail to deliver are at risk of being left behind. This is why WhatsApp's decision to expand Liquid Glass across its video player is significant, as it signals a shift towards a more design-centric approach to app development.

For companies operating in the Global Infrastructure domain, WhatsApp's Liquid Glass rollout has significant implications. The app's user base is massive, with over 2 billion monthly active users worldwide. As such, any changes to its interface can have a ripple effect on the broader market, influencing trends and driving innovation. Research communities and analysts will be watching closely to see how WhatsApp's design decisions impact the wider tech industry.