The most popular merch at the US Open, from Honey Deuce tees to $600 Polo Ralph Lauren jackets

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Published: 2026-09-02T10:36:40.631Z • Permanent link

Merchandise from the 2023 US Open tennis tournament is generating substantial profits on the secondary market, with some items selling for triple the original price. According to sources close to the event, tennis enthusiasts and collectors are driving demand for limited-edition items such as Polo Ralph Lauren jackets, which are selling for upwards of $600, a stark contrast to their original retail price of $200. The most popular merchandise, however, appears to be the 'Honey Deuce' tees, which are already sold out and reselling for over $500.

Lena Dunham, the actress and tennis enthusiast, was spotted wearing a limited-edition 'Honey Deuce' tee during the tournament, sparking widespread interest among fans. The tee is part of a series of tennis-themed apparel designed by the popular actress and fashion designer, in collaboration with the US Open. The collaboration has been a resounding success, with many fans eager to own a piece of tennis history. Meanwhile, other notable figures such as tennis star and entrepreneur, Serena Williams, have also been spotted wearing the limited-edition merchandise, further fueling demand.

Tennis enthusiasts and collectors are driving the demand for limited-edition merchandise, with many willing to pay a premium for rare and exclusive items. The US Open's merchandise sales have been a lucrative business for years, with the event generating millions of dollars in revenue from apparel and accessories sales. The secondary market is now playing a significant role in this revenue stream, with many items reselling for significantly higher prices than their original retail value.

The rise of the secondary market for US Open merchandise is having a significant impact on the Data Sources domain. Companies such as Polo Ralph Lauren and Nike, which are major sponsors of the event, are now closely monitoring the resale market, with many taking steps to prevent the unauthorized sale of their merchandise. Research communities are also taking notice, with many experts analyzing the data from the secondary market to better understand consumer behavior and market trends.

The resale market is also having a significant impact on the policy environment surrounding intellectual property and consumer protection. The US Open has been criticized in the past for its lax approach to enforcing copyright and trademark laws, with many limited-edition items being sold without permission. The resale market is now putting pressure on the event organizers to take a stronger stance on intellectual property, with many calling for greater protections for creators and brands.

The rise of the secondary market for US Open merchandise is part of a broader trend of increasing demand for limited-edition items among consumers. The 2020 COVID-19 pandemic saw a significant increase in demand for luxury goods and collectibles, as consumers turned to these items as a way to cope with the economic uncertainty of the time. The 2023 US Open is now following in the footsteps of other major sporting events, such as the Olympics and the Super Bowl, which have seen significant increases in demand for limited-edition merchandise in recent years.