The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-10-06T18:24:39.429Z • Permanent link

Amazon's 'About You' customer dossiers have been a topic of discussion among tech enthusiasts and financial analysts alike. The feature, which has been available since 2019, allows customers to view their shopping history and purchase data. However, a recent discovery has brought attention to the fact that the dossiers also contain Amazon's own insights and comments about each customer.

According to reports, one user claimed that her 'About You' dossier contained the comment "has flat buttocks". Amazon has not publicly commented on the existence or purpose of these comments. The feature is available in multiple countries, including the United States, the United Kingdom, and Germany. It is unclear how Amazon determines what information to include in these dossiers.

Data analysts have expressed concerns about the potential implications of this feature. Some have noted that it raises questions about data privacy and the potential for bias in Amazon's algorithms. Others have pointed out that the feature could be used to identify and target specific customer segments for advertising purposes.

The implications of Amazon's 'About You' feature are significant for the Data Sources domain. Companies like Google, Facebook, and Microsoft are also collecting and analyzing large amounts of customer data. Research communities are working to develop new tools and methods for analyzing and interpreting this data. However, the existence of Amazon's comments in these dossiers raises questions about the potential for data to be used in ways that are not transparent or accountable.

Regulators and policymakers are also taking notice. In the European Union, the General Data Protection Regulation (GDPR) sets strict guidelines for the collection and use of personal data. Amazon's 'About You' feature may be seen as a potential challenge to these regulations. In the United States, the Federal Trade Commission (FTC) has been working to develop new guidelines for the use of customer data.

Amazon's 'About You' feature is not an isolated incident. Other companies, such as Facebook and Google, are also collecting and analyzing large amounts of customer data. However, the existence of these comments raises questions about the potential for bias and transparency in these processes. Researchers have been studying the use of customer data in online advertising for many years. However, the recent discovery of Amazon's comments highlights the need for more rigorous testing and evaluation of these methods.