Serverless Computing: An Emerging Trend of Cloud

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-08-30T23:05:18.403Z • Permanent link

Amazon Web Services (AWS) has been leading the charge in serverless computing, and now Google Cloud Platform (GCP) has finally caught up with its own serverless offering, Cloud Functions. This development marks a significant turning point in the cloud infrastructure landscape, as it signals a shift towards greater competition and innovation in the market. According to a report by Intuz, a leading provider of serverless computing solutions, the market for serverless computing is expected to grow at a compound annual growth rate (CAGR) of 34% from 2023 to 2028, reaching a total value of $20.4 billion by 2028.

Google's entry into the serverless market is a response to the growing demand for cloud-based infrastructure, particularly among startups and small businesses. Cloud Functions, launched in 2017, has been gaining traction, with many companies, including Airbnb and Uber, adopting the technology to power their applications. However, AWS has maintained its dominance, with its Lambda service being the leading serverless offering in the market. According to a survey by Cloudability, a cloud management platform provider, 71% of respondents preferred AWS Lambda over other serverless options.

The competition between AWS and GCP in the serverless market is not only driven by the desire to capture market share but also by the need to provide customers with more flexible and scalable infrastructure options. Serverless computing has emerged as a key trend in cloud infrastructure, enabling developers to build and deploy applications without worrying about the underlying infrastructure. According to a report by Forrester, 60% of respondents believe that serverless computing will become the norm in the next five years.

The emergence of serverless computing in the cloud infrastructure market has significant implications for companies that rely on cloud-based services. For example, companies like Netflix and Spotify, which have already adopted serverless computing, can now expect greater flexibility and scalability in their infrastructure. This, in turn, can lead to improved application performance, reduced costs, and increased competitiveness. However, the increased competition between AWS and GCP may also lead to higher costs for customers, as companies compete to offer the best serverless services.

Research communities and markets are also expected to be impacted by the growing competition in the serverless market. According to a report by MarketsandMarkets, the global serverless computing market is expected to grow from $1.4 billion in 2020 to $20.4 billion by 2028, at a CAGR of 34%. This growth is expected to be driven by the increasing adoption of serverless computing among small and medium-sized businesses (SMBs), as well as among large enterprises. However, the increased competition may also lead to a decrease in market share for smaller players, making it more challenging for them to compete with the larger players.

The emergence of serverless computing in the cloud infrastructure market is part of a larger trend towards greater competition and innovation in the cloud computing space. According to a report by Gartner, the global cloud infrastructure market is expected to grow from $444 billion in 2020 to $1.1 trillion by 2025, at a CAGR of 25%. This growth is expected to be driven by the increasing adoption of cloud-based services among enterprises, as well as the growing demand for scalability and flexibility in cloud infrastructure. However, the increased competition may also lead to a decrease in market share for smaller players, making it more challenging for them to compete with the larger players.