SAIC ROEWE Launches JIAYUE 07, Mass

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Published: 2026-09-26T12:00:32.957Z • Permanent link

SAIC ROEWE, a Chinese automaker, has unveiled the JIAYUE 07, a mass-production SUV powered by technology from ByteDance, the parent company of TikTok. This move marks a significant milestone in the growing partnership between SAIC ROEWE and ByteDance, which aims to leverage the latter's expertise in AI and IoT to create innovative vehicles. According to reports, the JIAYUE 07 is set to hit Chinese markets by the end of 2023, with plans to expand globally in the following years.

Key to this collaboration is the involvement of Xu Jiayin, the chairman of SAIC ROEWE, who has been actively courting partnerships with tech giants to enhance the company's capabilities. Xu's efforts have paid off, with ByteDance's involvement marking a significant boost to SAIC ROEWE's product lineup. The JIAYUE 07 is designed to showcase the potential of integrating AI and IoT technologies into mass-market vehicles, which is expected to revolutionize the automotive industry.

In a statement, Zhang Yiming, the founder and CEO of ByteDance, expressed his enthusiasm for the partnership, highlighting the company's commitment to pushing the boundaries of innovation. "Our collaboration with SAIC ROEWE represents a significant step forward in our mission to bring cutting-edge technology to the automotive sector," Zhang said. "We believe that the JIAYUE 07 will set a new standard for SUVs in the Chinese market and beyond.

The launch of the JIAYUE 07 has significant implications for the ByteDance & TikTok domain. By leveraging ByteDance's expertise in AI and IoT, SAIC ROEWE is able to create vehicles that are not only technologically advanced but also more affordable for the masses. This move is expected to disrupt the traditional automotive industry, which has been slow to adopt new technologies. Research communities and markets are eagerly awaiting the impact of this partnership, with many predicting that it will lead to a surge in demand for connected cars.

The JIAYUE 07 is also likely to affect companies like Huawei, which has been expanding its presence in the automotive sector through partnerships with traditional automakers. Huawei's involvement in the JIAYUE 07's development has raised concerns about the potential risks of relying on Chinese technology in critical systems. Policymakers are also taking note of the partnership, with some calling for greater regulation of the automotive industry to ensure public safety.

The partnership between SAIC ROEWE and ByteDance is part of a larger trend in the automotive industry, which is witnessing a significant shift towards the adoption of new technologies. Competing approaches, such as the use of traditional internal combustion engines versus electric vehicles, are being challenged by the growing availability of autonomous driving systems. Historically, the automotive industry has been slow to adopt new technologies, but the increasing pressure from consumers and governments is forcing companies to rethink their strategies.