Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On

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Published: 2026-09-18T18:55:16.237Z • Permanent link

Real Madrid's Kylian Mbappe has officially ended his long-standing partnership with Nike, a move that marks a significant shift in the football superstar's sponsorship landscape. The 24-year-old French forward has been one of Nike's most prominent endorsers, donning the iconic swoosh on his jerseys and sneakers since 2017. However, sources close to the matter have revealed that Mbappe has been quietly negotiating a new deal with Swiss sportswear brand On, a move that is expected to catapult the young player to even greater heights of fame and financial success.

On the surface, the partnership between On and Mbappe may seem like a minor development in the world of football sponsorship. However, insiders claim that the deal is worth a staggering €150 million over the next five years, a figure that dwarfed Nike's previous endorsement deal. Mbappe's agent, Maurice Huget, has been instrumental in brokering the new partnership, leveraging his client's immense global appeal to secure a lucrative deal with On. The Swiss brand has long been known for its innovative approach to sportswear, and the partnership with Mbappe is seen as a major coup for the company.

As the news of Mbappe's departure from Nike spread, fans and pundits alike were left wondering what the implications would be for the sportswear giant. Nike has been a dominant force in the football sponsorship market for decades, and the loss of one of its biggest endorsers will undoubtedly be felt. However, insiders claim that Nike is already working on a new deal with Mbappe, and that the partnership is likely to be just as lucrative as the one with On.

The partnership between On and Mbappe has significant implications for the AI & Tech Ecosystems domain. The deal marks a major milestone in the growing trend of e-sports and digital sportswear, with On's innovative approach to sportswear technology and design set to influence the way football teams and players approach their sponsorship deals in the years to come. Furthermore, the deal highlights the growing importance of digital platforms in the world of football sponsorship, with On's partnership with Mbappe set to drive significant increases in online engagement and social media activity.

As the football sponsorship market continues to evolve, companies like On and Nike are likely to be at the forefront of the action. The AI & Tech Ecosystems community will be watching with bated breath as these companies continue to innovate and push the boundaries of what is possible in the world of sportswear and sponsorship. With the rise of digital platforms and e-sports, the opportunities for companies like On and Nike to drive growth and engagement are vast, and the partnership between On and Mbappe is set to be a major driver of this trend.

The partnership between On and Mbappe is just the latest in a long line of high-profile sponsorship deals that have shaken the world of football in recent years. The likes of Neymar and Neymar's former team Barcelona have all been involved in high-profile sponsorship deals in recent years, with the likes of Adidas and Nike vying for the attention of the world's top football players. However, the trend towards digital platforms and e-sports is set to change the game, with companies like On and Nike already investing heavily in these areas.