Next year’s iPhone Pro models have ‘near-borderless’ design

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Published: 2026-09-23T14:22:53.285Z • Permanent link

ETNews has confirmed that Apple is set to revolutionize its iPhone Pro lineup with a "near-borderless" design, as reported earlier. This significant redesign is the brainchild of a team led by Senior Vice President of Hardware Engineering Johny Srouji and Senior Vice President of Industrial Design Evan Child. Srouji has stated that the new design is aimed at creating a seamless user experience, free from the traditional bezels that have been a hallmark of Apple's iPhones. This redesign is expected to be unveiled at the upcoming Apple Event in October, where the company is also rumored to announce new features for the iPhone Pro's A17 Bionic chip.

The "near-borderless" design is expected to feature a larger display-to-body ratio, similar to those seen in some of the latest flagship smartphones from Samsung and Huawei. This design change is also expected to result in a more immersive viewing experience for users, thanks to the reduced bezels and a higher resolution display. According to sources, the new design will also feature a more seamless integration with the iPhone's Face ID facial recognition system, allowing users to unlock their device with greater ease and accuracy.

Meanwhile, Apple has been working closely with several key suppliers to ensure a smooth production process for the new iPhone Pro models. These suppliers include Luxshare, a Chinese electronics manufacturer that has been working closely with Apple to develop the new display technology. Additionally, Apple has also been working with Taiwan-based chipmaker TSMC to develop the new A17 Bionic chip, which is expected to provide a significant boost to the iPhone's performance and power efficiency.

The "near-borderless" design of the new iPhone Pro models is expected to have significant implications for the global smartphone market, particularly in the premium segment. According to a report by Strategy Analytics, the global smartphone market is expected to grow by 5.5% in 2024, driven in part by the increasing demand for premium smartphones with advanced features like 5G connectivity and high-resolution displays. The new iPhone Pro models are expected to be major players in this market, with many analysts predicting that they will outsell Samsung's Galaxy S series and Huawei's Mate series.

The impact of the "near-borderless" design will also be felt in the world of research and development, as several companies are already working on similar designs. For example, Google has filed patents for a "borderless" smartphone design, which features a display that wraps around the edges of the device. Similarly, Samsung has filed patents for a "flexible display" technology that could be used to create a borderless design for its future smartphones. As the smartphone market continues to evolve, it's likely that we'll see more and more devices with similar designs.

The "near-borderless" design of the new iPhone Pro models is part of a larger trend in the smartphone industry, where companies are pushing the boundaries of what is possible with their devices. This trend is driven in part by the increasing demand for premium smartphones with advanced features like 5G connectivity and high-resolution displays. Additionally, the rise of foldable smartphones has also led to a renewed focus on display technology, with many companies working on new designs that can take advantage of this emerging technology.