Netflix Says 67% of Surveyed Members Want to Visit Korea as Busan’s Creative Asia Puts Locations in Focus

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-10-10T06:25:30.635Z • Permanent link

Netflix's latest survey has shed light on the growing interest in Korea, particularly among its members. The streaming giant revealed that 67% of its surveyed members expressed a desire to visit Korea, with a focus on Busan, a city that is set to host the Creative Asia festival in 2024. This news is significant, as it highlights the increasing appeal of Korean culture and tourism. According to a report by the Korea Tourism Organization, Korea welcomed a record 16.1 million international visitors in 2022, with Busan being one of the most popular destinations. The city's vibrant arts and culture scene, as well as its stunning natural beauty, are expected to draw even more visitors in the coming years.

Netflix's survey was conducted among its members, who were asked about their interests and preferences. The results suggest that Korea is becoming an increasingly popular destination for the streaming giant's audience. This is not surprising, given the growing popularity of Korean dramas and movies, which have gained a significant following worldwide. The success of shows like "Squid Game" and "Vagabond" has helped to raise awareness of Korean culture and has paved the way for increased tourism. Netflix's interest in Korea is also reflected in its content offerings, with the streaming giant producing several Korean-language original series and movies.

The survey's findings are also significant for Korea's tourism industry, which is expected to benefit from the increased interest in the country. The Korea Tourism Organization has been actively promoting Korea as a tourist destination, with a focus on its unique culture, history, and natural beauty. The organization has also been working to develop new tourism infrastructure, including the Busan Creative Asia festival, which is expected to attract thousands of visitors from around the world.

The survey's findings have significant implications for the data sources used by researchers and analysts in the field of tourism and travel. The data from Netflix's survey can be used to gain insights into the interests and preferences of its members, which can be used to inform marketing strategies and improve the overall user experience. The survey's results also highlight the growing importance of Korea as a tourist destination, which can be used to inform investment decisions and develop new tourism infrastructure.

The data from the survey can also be used to gain insights into the impact of social media and streaming services on tourism. Netflix's survey highlights the growing influence of social media on travel decisions, with 71% of its members saying that they are more likely to visit a destination after seeing it on social media. This finding has significant implications for tourism boards and travel companies, which can use social media to promote destinations and attractions.

The survey's findings also have implications for the development of new tourism products and services. The data from the survey suggests that there is a growing demand for experiential tourism, with 62% of Netflix's members saying that they would be interested in visiting Korea to experience its unique culture and history. This finding highlights the importance of experiential tourism in the travel industry, and can be used to inform the development of new tourism products and services.