LiveRamp Expands OpenAI Deal With First

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Published: 2026-10-01T03:11:18.673Z • Permanent link

LiveRamp's expansion of its OpenAI partnership marks a significant milestone in the burgeoning field of conversational advertising. This latest move brings RampID, LiveRamp's identity resolution platform, to ChatGPT Ads, a move that will give advertisers unprecedented targeting and bidding options. The partnership is a result of LiveRamp's long-standing relationship with OpenAI, which was first established in 2022. According to a report by eMarketer, the global digital advertising market was valued at over $640 billion in 2022, and conversational advertising is expected to play a major role in this space.

The partnership is the brainchild of LiveRamp's CEO, Mike Miller, who has been instrumental in driving the company's expansion into the conversational advertising space. Miller has stated that the partnership with OpenAI is a key component of LiveRamp's strategy to provide its clients with a more comprehensive range of targeting and bidding options. OpenAI, meanwhile, has seen significant growth in its revenue in recent years, with estimates suggesting that the company's valuation has surpassed $50 billion. The company's CEO, Sam Altman, has stated that the partnership with LiveRamp is a key component of OpenAI's strategy to expand its reach into the advertising space.

The expansion of the partnership is set to bring significant benefits to advertisers, who will be able to target specific audiences using LiveRamp's identity resolution platform. According to a report by AdAge, the average cost per click in the US digital advertising market was $0.38 in 2022, and the average cost per thousand impressions was $18.44. The partnership with OpenAI is set to increase advertisers' targeting options, making it easier for them to reach their desired audiences.

The expansion of the partnership between LiveRamp and OpenAI is set to have significant implications for the global digital advertising market. Advertisers will be able to target specific audiences using LiveRamp's identity resolution platform, making it easier for them to reach their desired audiences. According to a report by iMedia, the global digital advertising market is expected to grow by 10.3% in 2023, driven by the increasing demand for online advertising. The partnership is set to increase advertisers' targeting options, making it easier for them to reach their desired audiences.

The impact of the partnership on the global digital advertising market will also be felt by companies such as Google, which has been a major player in the space for many years. According to a report by Statista, Google's market share in the global digital advertising market was 28.1% in 2022. The partnership between LiveRamp and OpenAI is set to increase the competition in the space, making it more challenging for companies such as Google to maintain their market share.

The expansion of the partnership between LiveRamp and OpenAI is part of a larger trend in the global digital advertising market. According to a report by eMarketer, the global digital advertising market is expected to continue to grow in the coming years, driven by the increasing demand for online advertising. The partnership is also part of a larger trend in the field of conversational advertising, which is expected to play a major role in the global digital advertising market in the coming years.