Ipsos Consumer Tracker

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-09-19T01:15:43.892Z • Permanent link

Ipsos Consumer Tracker is at the forefront of the latest consumer behavior research, and recent data is shedding new light on the evolving nature of global spending habits. For instance, a significant shift towards online shopping is evident, with a notable increase in digital transactions in countries like the United States and the United Kingdom. According to a report by Deloitte, online grocery sales in the US alone rose by 32% in 2022 compared to the previous year. Meanwhile, in the UK, a survey conducted by YouGov revealed that 71% of consumers are more likely to shop online than in-store, underscoring the profound impact of e-commerce on consumer behavior.

Markets such as those in Asia, particularly in China and Japan, are also witnessing a surge in digital spending, driven largely by the growing middle class and increasing access to technology. According to a report by Mastercard, the number of digital payments in China surpassed 40 billion in 2022, with the country's online retail market expected to reach $1.5 trillion by 2025. Meanwhile, in Japan, the government has announced plans to introduce a new digital payment system, aimed at reducing cash transactions and promoting a more cashless society.

These trends are having far-reaching implications for companies operating in the consumer goods sector, particularly those with significant online presence. For instance, companies like Amazon and Walmart are leveraging their e-commerce platforms to expand their product offerings and improve customer engagement. In contrast, brick-and-mortar retailers are facing significant challenges, with many struggling to compete with the convenience and flexibility offered by online shopping.

The Ipsos Consumer Tracker data has significant implications for companies operating in the consumer goods sector. For instance, companies like Unilever and Procter & Gamble are facing increasing pressure to adapt to changing consumer behavior, with many consumers increasingly prioritizing sustainability and social responsibility. According to a report by the Consumer Goods Forum, 75% of consumers say they are more likely to purchase products from companies that prioritize sustainability. As a result, companies like Unilever are investing heavily in sustainability initiatives, with the company committing to reduce its greenhouse gas emissions by 50% by 2030.

The Ipsos Consumer Tracker data also highlights the importance of data-driven decision-making in the consumer goods sector. Companies like Coca-Cola and PepsiCo are leveraging data analytics to better understand consumer behavior and preferences, with many using advanced technologies like artificial intelligence and machine learning to inform their product development and marketing strategies. According to a report by the National Retail Federation, 70% of retailers say they use data analytics to inform their business decisions, underscoring the growing importance of data-driven decision-making in the consumer goods sector.

The Ipsos Consumer Tracker data is part of a broader trend towards increased transparency and accountability in consumer behavior research. Competing approaches to consumer research, such as those focused on survey-based methodologies, are being challenged by more nuanced and granular approaches, such as those using machine learning and data analytics. According to a report by the Pew Research Center, 75% of consumers say they are more likely to trust companies that prioritize transparency and accountability.