Inside Variety s Power of Women 2026 Gift Bag

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Published: 2026-09-25T01:35:20.412Z • Permanent link

Celebrity-endorsed skincare line Goop, high-end beauty brand Tarte Beauty, luxury home fragrance brand Voluspa Candles, and gourmet candle brand Diptyque are among the esteemed companies that will be featured in the Variety's Power of Women 2026 Gift Bag. This year's gift bag is a testament to the growing influence of women in the entertainment industry, as well as their impact on popular culture. Variety's annual Power of Women event has long been a celebration of the achievements of women who have made a significant impact in the entertainment industry, and the gift bag is a tangible representation of their influence.

Lena Waithe, co-founder of Minty Fresh Productions and one of the honorees at this year's event, has been vocal about her commitment to empowering women through storytelling. Her production company has produced several critically acclaimed series, including "Master of None" and "Queen Sugar." The gift bag's inclusion of Goop's signature skincare products, which have been endorsed by several high-profile celebrities, is a nod to the growing influence of celebrity culture on consumer behavior. Meanwhile, the presence of Tarte Beauty, a brand that has long been associated with women's empowerment, serves as a reminder of the power of female entrepreneurship in the beauty industry.

The gift bag's contents are not limited to these high-profile brands, however. Variety has also included a selection of smaller, independent companies that are making a significant impact in the entertainment industry. For example, the gift bag features a candle from Voluspa Candles, a brand that has been featured in several publications, including The New York Times and Forbes. The inclusion of these smaller companies serves as a reminder of the importance of supporting women-owned businesses, particularly in the entertainment industry.

The Power of Women event and gift bag serve as a powerful reminder of the impact that women can have on popular culture. The gift bag's contents are not just a celebration of women's achievements, but also a reflection of the growing influence of women in the entertainment industry. The presence of high-profile brands like Goop and Tarte Beauty serves as a reminder of the power of celebrity culture to shape consumer behavior, while the inclusion of smaller, independent companies highlights the importance of supporting women-owned businesses.

The gift bag's impact extends beyond the entertainment industry, however. The event and its accompanying gift bag serve as a powerful reminder of the importance of women's empowerment in the broader cultural landscape. The event's focus on women who are making a significant impact in the entertainment industry serves as a reminder of the importance of supporting women's initiatives and promoting women's voices in the media. The gift bag's contents, meanwhile, serve as a tangible representation of the impact that women can have on consumer behavior and popular culture.

Researchers at the University of California, Los Angeles (UCLA) have long been studying the impact of women's empowerment on consumer behavior. According to a study published in the Journal of Consumer Research, women who are empowered through education and economic opportunities are more likely to make purchasing decisions that align with their values. The gift bag's inclusion of high-profile brands like Goop and Tarte Beauty serves as a reminder of the power of women's empowerment to shape consumer behavior, while the presence of smaller, independent companies highlights the importance of supporting women-owned businesses.