GEO Requests Rise Among More Search Freelancers Than Google SEO via @sejournal, @MattGSouthern

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-09-22T14:15:53.367Z • Permanent link

Fiverr's holiday survey has revealed a striking trend in the world of search engine optimization and geographic search: more freelancers are opting for geographic search (GEO) requests than traditional Google SEO. This development has significant implications for the global infrastructure landscape, particularly in the context of e-commerce and digital marketing. According to Fiverr's survey, 52% of its search freelancers reported an increase in GEO requests over the past year, while 44% saw a rise in Google-ranking requests. The survey also found that 62% of respondents believed that GEO would remain a vital long-term strategy for search marketing.

While the survey's findings may come as a surprise to some, they are not entirely unexpected. Google's dominance in search has long been a topic of debate, with many arguing that the company's algorithms prioritize quantity over quality. In contrast, GEO requests cater to businesses seeking more targeted and relevant search results, often at a higher cost. The rise of GEO requests may also be driven by the growing demand for location-based services, as more consumers increasingly rely on search engines to find products and services in their local areas.

The survey's results also shed light on the changing priorities of search freelancers. While many still believe in the long-term importance of SEO, the data suggests that GEO requests are gaining traction. This shift may be driven by the increasing importance of local search in e-commerce, particularly in the wake of the COVID-19 pandemic. As consumers have become more cautious in their online spending habits, businesses have turned to GEO requests as a way to connect with local customers and drive sales.

The rise of GEO requests has significant implications for the global infrastructure landscape, particularly in the context of e-commerce and digital marketing. For companies operating in highly competitive markets, the ability to target local customers can be a major differentiator. In countries like the United States, where the e-commerce market is dominated by Amazon and eBay, the importance of GEO requests cannot be overstated. As more businesses turn to GEO requests to reach local customers, the competition for search rankings is likely to intensify.

The survey's findings also have implications for research communities and policymakers. As the global infrastructure landscape continues to evolve, it is essential that researchers and policymakers understand the changing priorities of search freelancers and the impact of GEO requests on the e-commerce market. By studying the trends and patterns revealed in the survey, researchers can gain a deeper understanding of the complex relationships between search engines, local search, and e-commerce. Policymakers, meanwhile, can use the data to inform their decisions on issues like digital taxation and online regulation.

The survey's results also highlight the importance of local search in the e-commerce market. As consumers increasingly rely on search engines to find products and services in their local areas, businesses must adapt to this shift in order to remain competitive. By prioritizing GEO requests, companies can connect with local customers and drive sales, ultimately contributing to the growth of the e-commerce market.