'Diary of a CEO' star Steven Bartlett will bet up to $400 million to build a new generation of star crea...

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Published: 2026-09-14T17:40:01.341Z • Permanent link

Steven Bartlett, the founder and CEO of social media platform Social Chain, has announced a significant investment in a new venture called OBSN, which aims to grow creator businesses through a partnership with Authentic Brands Group. OBSN is expected to be a major player in the emerging creator economy, which has seen rapid growth in recent years. According to reports, Bartlett will be investing up to $400 million in the venture, which will be used to fund the development of new creator platforms and tools. The partnership with Authentic Brands Group, a leading brand management company, is seen as a strategic move to help OBSN expand its reach and offerings.

OBSN is set to be headquartered in Los Angeles, with Bartlett and Authentic Brands Group's CEO, Jamie Salter, serving as co-CEOs. The company has already secured significant funding from investors, including a $100 million investment from SoftBank's Vision Fund. OBSN's platform is expected to be designed to support the growth of creators across various industries, including entertainment, sports, and lifestyle. The company has already announced plans to launch several new creator platforms and tools, including a social media platform and a digital marketplace for creators.

Bartlett's investment in OBSN is seen as a major coup for the creator economy, which has been gaining traction in recent years. According to a report by eMarketer, the global creator economy is expected to reach $24.9 billion by 2025, up from $10.2 billion in 2020. OBSN's partnership with Authentic Brands Group is expected to help drive this growth, as the company looks to expand its reach and offerings to support the growing number of creators.

OBSN's launch is set to have a significant impact on the creator economy, with many industry experts predicting that the company will play a major role in shaping the future of creator engagement. For researchers and analysts, OBSN's platform will provide a valuable tool for studying the creator economy and its impact on various industries. According to a report by Deloitte, the creator economy is expected to have a significant impact on the global economy, with the potential to create new jobs and drive economic growth.

The impact of OBSN's launch on the creator economy will also be felt by companies such as Social Chain, which has been a major player in the social media space. Social Chain's CEO, Steven Bartlett, has been a vocal advocate for the creator economy, and the company's partnership with Authentic Brands Group is seen as a strategic move to help OBSN expand its reach and offerings. According to a report by Forbes, Social Chain's valuation has risen significantly in recent years, with the company reportedly valued at over $1 billion.

The launch of OBSN is set to be part of a larger trend in the creator economy, which has seen rapid growth in recent years. According to a report by GfK, the global creator economy is expected to reach $24.9 billion by 2025, up from $10.2 billion in 2020. This growth is driven by a number of factors, including the rise of social media and the increasing popularity of influencer marketing. The creator economy is also being driven by a number of technological advancements, including the development of new social media platforms and tools.