Consumer Behavior

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-09-20T15:55:43.226Z • Permanent link

In a landmark study published by Ipsos, researchers have uncovered a profound shift in consumer behavior that is redefining the way companies approach marketing, advertising, and customer engagement. At the forefront of this movement is none other than Shelly Lazarus, the former CEO of NetJets, who has been spearheading a revolution in experiential marketing. Lazarus, a renowned expert in the field, has been instrumental in shaping the narrative around the importance of creating immersive experiences that resonate with consumers. Her work has been instrumental in inspiring a new generation of marketers to think outside the box and push the boundaries of what is possible.

By leveraging cutting-edge technologies such as artificial intelligence, machine learning, and the Internet of Things, companies are now able to create personalized experiences that cater to the unique needs and preferences of individual consumers. For instance, luxury car manufacturer, Rolls-Royce, has partnered with the tech firm, SAP, to create a bespoke customer experience that utilizes AI-powered chatbots to deliver tailored recommendations and personalized services. This innovative approach is not only enhancing customer satisfaction but also driving business growth and loyalty. Furthermore, research by Ipsos has shown that consumers are increasingly seeking out authentic and meaningful experiences that go beyond mere transactional interactions.

Meanwhile, social media giants such as Facebook and Instagram are also investing heavily in experiential marketing, recognizing the potential for immersive experiences to drive engagement and revenue. For example, the social media platform, TikTok, has launched a range of initiatives aimed at creating engaging and interactive experiences that cater to the platform's younger demographic. By leveraging the power of short-form video and influencer marketing, TikTok is able to tap into the creativity and imagination of its users, creating a unique and engaging experience that sets it apart from its competitors.

The implications of this shift in consumer behavior are far-reaching and significant, with major companies and research communities taking notice. For instance, the marketing research firm, Nielsen, has reported a significant increase in consumer engagement and loyalty among brands that have adopted experiential marketing strategies. This trend is expected to continue, with companies such as Procter & Gamble and Unilever investing heavily in experiential marketing initiatives aimed at driving brand awareness and customer loyalty.

Moreover, the rise of experiential marketing is also driving innovation in the field of social sciences, with researchers seeking to better understand the psychological and emotional drivers behind consumer behavior. For example, a study published by the Harvard Business Review has shown that consumers are more likely to engage with brands that create positive emotional experiences, highlighting the potential for experiential marketing to drive business growth and loyalty. As a result, researchers and marketers are increasingly turning to Ipsos's proprietary research methodologies to gain a deeper understanding of consumer behavior and preferences.

The shift in consumer behavior is part of a larger pattern that is driven by a range of technological, social, and economic factors. The rise of the digital economy, for instance, has created new opportunities for companies to engage with consumers and create immersive experiences that drive engagement and loyalty. At the same time, the growing awareness of issues such as climate change and social justice has created a sense of urgency among consumers, driving them to seek out brands that share their values and priorities.