BenQ s new pro display puts color first, with a few compromises [Review]

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-09-27T13:39:50.991Z • Permanent link

Cult of Mac recently broke the news that BenQ has released a new professional display, the PD2732U, which puts color first in its design. According to their report, the display pairs an excellent color-calibrated 4K panel with extensive Mac-friendly connectivity. However, there are two things that hold it back. Specifically, it appears that the display's color gamut is not as wide as some of its competitors, and its HDR capabilities are limited to 10-bit color. These compromises may not be a major issue for some users, but they could be a concern for those who require high levels of color accuracy and HDR quality.

BenQ's decision to prioritize color over other features may be seen as a strategic move to appeal to professionals who require high-quality color displays. The company has a long history of producing high-end displays for the creative and design communities, and the PD2732U may be an attempt to further establish its position in this market. However, the display's limitations could also be seen as a missed opportunity to push the boundaries of what is possible in display technology.

One of the individuals who may be affected by BenQ's decision is Philip Su, the company's Vice President for the Americas. Su has been a key figure in BenQ's efforts to establish itself as a major player in the display market, and his comments on the PD2732U may provide insight into the company's strategy. Su has stated that BenQ is committed to producing high-quality displays that meet the needs of professionals, and it remains to be seen how the company will balance its commitment to color accuracy with its desire to stay competitive in the market.

The release of the PD2732U is part of a larger trend in the display market, where companies are increasingly prioritizing color accuracy and HDR quality. This trend is driven in part by the growing demand for high-quality displays from professionals and consumers alike. However, it is also driven by advances in display technology, which have made it possible to produce high-quality displays at a lower cost.

BenQ is not the only company to have prioritized color accuracy and HDR quality in its latest displays. Other companies, such as Dell and ASUS, have also released high-end displays that feature wide color gamuts and high HDR capabilities. These displays are popular among professionals and consumers who require high levels of color accuracy and HDR quality, and they are helping to drive the demand for high-end displays.

The PD2732U's limitations may also be seen in the context of the wider display market. The display's 10-bit color capabilities and limited HDR range may not be enough to compete with more advanced displays, such as those featuring 12-bit color or higher HDR capabilities. This could make it more difficult for BenQ to compete with other companies in the market, particularly those that have invested heavily in developing more advanced display technologies.