Apple Watch Series 12 has subtle design change that Apple didn’t mention

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-09-16T15:35:30.970Z • Permanent link

Recent rumors and leaks have confirmed that Apple Watch Series 12 is set to arrive this Friday, and the tech giant has been tight-lipped about a subtle design change that is sure to catch the attention of tech enthusiasts and industry analysts alike. According to insiders, the new watch will feature larger bezels around the display, a feature that has been absent from Apple's flagship smartwatch in recent years. This design tweak is expected to be a major departure from Apple's usual attention to detail and minimalist aesthetic, and many are left wondering why the company chose to make this change without any prior announcements.

Industry insiders point to the fact that Apple has been working on a new operating system for its smartwatches, codenamed "watchOS 9," which is set to be released alongside the new watch model. This new OS is rumored to include several major features, including improved health tracking and enhanced integration with other Apple devices. However, the larger bezels are seen as a major departure from Apple's usual design philosophy, and many are left wondering what prompted the company to make this change.

Experts at Goldman Sachs have noted that the larger bezels are likely to be a response to growing competition in the smartwatch market, where other manufacturers such as Samsung and Fossil have been incorporating larger displays into their devices. "Apple is under pressure to keep up with the competition," said a spokesperson for Goldman Sachs. "The larger bezels are a clear indication that the company is willing to take risks and push the boundaries of its design to stay ahead of the curve.

The implications of this design change are far-reaching, with significant impacts on the Global Infrastructure domain. Companies such as Fitbit and Garmin, which have been struggling to compete with Apple's dominance in the smartwatch market, are likely to be particularly affected. Research communities and markets are also expected to be impacted, as the larger bezels are seen as a potential game-changer in the world of wearable technology.

Experts at Bank of America have noted that the larger bezels could have a significant impact on the sales of smartwatches, particularly in the enterprise sector. "The enterprise market is a critical component of the Global Infrastructure domain," said a spokesperson for Bank of America. "If Apple's new design is seen as a major improvement over previous models, it could lead to increased demand for smartwatches in this sector.

The larger bezels on the Apple Watch Series 12 are part of a larger pattern of design trends in the wearable technology sector. In recent years, there has been a trend towards larger displays and more aggressive design approaches in smartwatches, driven in part by the rise of Android-based wearables from manufacturers such as Samsung and Huawei. However, Apple's decision to incorporate larger bezels into its latest model is seen as a significant departure from this trend, and many are left wondering what this means for the future of wearable technology.