Apple Podcasts will soon let creators offer exclusive videos to subscribers

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-09-23T20:50:34.275Z • Permanent link

Apple has announced a significant expansion of its podcast offerings, allowing creators to offer exclusive video content to subscribers. This development comes on the heels of Apple's growing presence in the global podcasting market, which has seen significant growth in recent years. According to a report by Libsyn, a leading podcast hosting platform, the number of podcasts on Apple Podcasts has increased by over 50% in the past year alone. The company's efforts to attract and retain listeners have been driven in part by its acquisition of Gimlet Media and Anchor in 2019.

Key to this expansion is Apple's podcast subscription service, which has been gaining traction since its launch in 2020. The service allows users to access exclusive content from popular podcasts, including video content, for a monthly fee. According to reports, Apple is planning to introduce new features to its podcast subscription service, including the ability for creators to offer exclusive video content to subscribers. This move is seen as a major coup for Apple, which has been competing with other tech giants, such as Spotify and Google, for dominance in the podcasting market.

Industry insiders have welcomed the move, citing the potential for increased revenue streams for podcast creators. "This is a major development for the podcasting industry," said Sarah Kessler, a senior editor at Fast Company. "Apple's podcast subscription service has been gaining traction, and the addition of video content is a major step forward for the platform.

The expansion of Apple's podcast subscription service and the introduction of exclusive video content has significant implications for the Global Infrastructure domain. For companies such as Spotify and Google, which have been investing heavily in podcasting, this move raises questions about the future of the industry. According to a report by eMarketer, the global podcasting market is expected to reach $1.4 billion in revenue by the end of 2023, up from just $300 million in 2020.

The introduction of video content to Apple's podcast subscription service is also likely to have a significant impact on research communities and markets. According to a report by Deloitte, video content is expected to become a major driver of growth in the podcasting industry, with 70% of podcast listeners saying they would be more likely to subscribe to a podcast if it offered video content. This move is seen as a major step forward for Apple, which has been investing heavily in the development of its podcasting platform.

The expansion of Apple's podcast subscription service and the introduction of exclusive video content also raises questions about the role of regulation in the industry. According to a report by the Federal Communications Commission, podcasting is not subject to the same level of regulation as traditional radio or television broadcasting. However, as the industry continues to grow and evolve, there are likely to be increasing calls for greater regulation to protect listeners and ensure the integrity of the platform.