Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven via @sejournal, @slobodanmanic

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Intelligence Network • Data Science • AI Research • World News
Published: 2026-09-21T14:39:59.376Z • Permanent link

Visa, Mastercard, PayPal, and Stripe have been tight-lipped about their involvement in agentic commerce, refusing to name a single live merchant partner. Google, on the other hand, has revealed that it has partnered with three companies: U.S.-based payment processor Square, Canadian online retailer HBC, and UK-based digital wallet company Revolut. The lack of transparency surrounding Visa, Mastercard, PayPal, and Stripe's agentic commerce initiatives has sparked widespread curiosity and speculation among industry insiders.

Google's recent announcements have provided some insight into the workings of agentic commerce, but the industry remains shrouded in mystery. Agentic commerce, a relatively new term in the payment processing space, refers to a type of payment that is triggered by a merchant's intention rather than the consumer's action. For instance, if a merchant explicitly tells a consumer to pay for a product using a specific payment method, that payment is considered agentic commerce. Google's partnerships with Square, HBC, and Revolut suggest that the company is actively exploring the potential of agentic commerce, but the extent to which these partnerships are driving innovation remains unclear.

Visa, Mastercard, PayPal, and Stripe have all been working on various payment technologies, including contactless payments and digital wallets. However, it appears that none of these efforts have directly contributed to the development of agentic commerce. As a result, the industry remains uncertain about the future of agentic commerce and its potential to disrupt traditional payment processing methods.

Agentic commerce has significant implications for the global payment processing industry, particularly in terms of market share and consumer behavior. Companies like Square, HBC, and Revolut are leveraging agentic commerce to enhance their digital offerings and improve the overall shopping experience for consumers. For instance, Square's agentic commerce capabilities allow merchants to explicitly direct consumers to pay using specific payment methods, such as Apple Pay or Google Pay. By facilitating this type of payment, Square is able to increase sales and improve customer satisfaction.

PayPal, on the other hand, is exploring the use of agentic commerce to enhance its existing services. The company has filed patents for various agentic commerce-related technologies, including systems for detecting and preventing agentic commerce transactions. PayPal's efforts in this space suggest that the company is committed to adapting to changing consumer behavior and improving its services to meet the needs of merchants and consumers alike. The potential impact of agentic commerce on PayPal's market share and revenue is significant, particularly if the company is able to successfully integrate its agentic commerce technologies into its existing services.

The development of agentic commerce is part of a broader trend in the payment processing industry, which has seen significant innovations in recent years. The rise of contactless payments, digital wallets, and mobile payments has transformed the way consumers make transactions, and agentic commerce is likely to be another key player in this ongoing evolution. However, the industry is not without its challenges, including regulatory hurdles and security concerns.